| Category |
4 |
3 |
2 |
1 |
| Content |
All required
information is on the label. |
99-90% of the required
information is on the label |
89-80% of the required
information is on the label |
Fewer than 80% of the
required information is on the label. |
| Accuracy |
All information
on the label could apply to the character |
99-90% of the
information on the label could apply to the character. |
89-80% of the
information on the label could apply to the character. |
Less than 80% of the
information on the label could apply to the character. |
| Graphics |
Graphics go well with
the text and there is a good mix of text and graphics. |
Graphics go well with
the text, but there are too few and the label seems
"text-heavy" |
Graphics go well with
the text, but there are so many that they distract from
it. |
Graphics do not appear
or go with the accompanying text but appear to be randomly
chosen. |
| Attractiveness
& Organization |
The label has
exceptionally attractive formatting and well-organized
information. |
The label has
attractive formatting and well-organized information. |
The label has some
formatting and an attempt has been made to organize
information. |
The label’s
formatting and organization of material are confusing to the
reader. |
| Writing - Mechanics |
There are 0-2
capitalization and/or punctuation errors on the
label. |
There are 3-4
capitalization and/or punctuation errors throughout the
label. |
There are 4-5
capitalization and/or punctuation errors on the label. |
There are more than 5
capitalization and/or punctuation errors on the label. |
