Champaign Unit 4 School District seeks input on communication effectiveness

Mon, 04/16/2018 - 2:52pm

Champaign Unit 4 School District has joined with SCoPE School Surveys to gain input on the district’s communications. School Communications Performance Evaluation (SCoPE) Surveys seek feedback from parents of students, community members and district staff on how they receive information and whether they consider the communication to be effective.

“SCoPE Surveys will help us communicate more effectively with the people we serve,” said Dr. Susan Zola, superintendent of schools. “Through the surveys, we will learn whether people prefer receiving an email, seeing a post on social media, or reading about something in the local paper. We will also find out if we are providing enough information about key topics and issues.”

SCoPE Surveys are conducted online in a secure portal and take approximately 10-15 minutes to complete. Questions revolve primarily around the district’s communication mechanisms, the effectiveness of communications in key areas of importance to each audience, and whether communication is considered to be accurate, timely and trustworthy. Participants can access the surveys on a desktop and laptop computers as well as most tablets and smartphones. The surveys are available in English, Spanish and French, and participation is completely anonymous.

To complete the survey, visit:

Community Members
En Espanol:
En Francais:

Unit 4 Parents/Guardians
En Espanol:
En Francais:

Constituents will have until Monday, May 7, 2018, to participate. Because the reliability of the results increases with the percentage of people taking the surveys, participation is significant. “We strongly encourage everyone to take the time to give us this extremely important feedback,” said Emily Schmit, director of Communications for Unit 4.

Once completed, SCoPE then provides reports of the results and an individualized review pointing to school communications program standards based on Unit 4’s highest and lowest performing areas. The review helps the district identify opportunities to improve communications and prioritize next steps.

Developed by leaders in school communications, SCoPE Surveys are rooted in research and align with nationally developed standards for effective school communication. “We have experienced first-hand how effective communication builds trust. Faculty and staff, parents and families, and community residents all deserve to be informed about their local schools so they can each do their share in supporting student achievement,” said founders Sandy Cokely, APR, and Julie Abbott.

Superintendent Zola agrees. “In Unit 4, we agree that effective communication is essential to supporting our students’ success as well as our success as a school district. Once again, we need to hear from our constituents on what is working and what is not and we ask everyone to participate,” she said.

For questions about participating, contact Emily Schmit, director of Communications, at (217) 351-3800.

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